Year

2022

Services

UI Design and Branding Design

Company

Mugen Finance

STAKEHOLDER MEETINGS, BRAINSTORMING SESSIONS, AND LOTS OF COFFEE.

How We Started

We started by analyzing the target audience and the customer's needs regarding the brand’s visual identity, so we could understand the path to follow in terms of branding design, before starting the high fidelity for the website.

The Process

Mugen already had a well-defined product concept, but there was no visual identity for the brand, nor an intuitive website for users to explore the product.

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The solution for the client was to develop a unique visual identity aligned with the exclusivity of the product and the application of this branding in a beautiful and intuitive website so that the target audience can relate to the brand concept of "decentralized, simple, and transparent financial tools".

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We applied our talent to create a branding that is well-oriented towards the brand's goals, thinking carefully about their audience, in a way that fulfilled Mugen’s purpose. After this step, we applied the visual identity to the website's UI design, developing an easy-to-use interface while maintaining a beautiful aesthetic.

A BRAND READY FOR THE FUTURE.

Our LIT results

The result was this elegant visual identity, that was created considering the uniqueness and exclusivity of the product and later applied to the website, which was developed following all steps of UI/UX design to make sure it's simple and easy for users to navigate through, as well as visually pleasing.

A BIT MORE ABOUT THIS BRILLIANT DELIVERY.

Last but not least

Mobile version, desktop, websites, web apps, and conventional apps. All this is part of the wide range of deliverables of our projects. All are responsive following the affordance standards of the technology market.