Year

2022

Services

UI Design & Branding

Company

Cold Brew

STAKEHOLDER MEETINGS, BRAINSTORMING SESSIONS, AND LOTS OF COFFEE.

How We Started

The first phase of the project involved a thorough analysis of the existing product and the company's visual identity.

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The design team held meetings with key stakeholders to understand the project's goals and requirements.

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Based on these insights, we defined the project's objectives: enhance usability, modernize the appearance, and effectively convey the company's values and value proposition.

The Process

The first phase involved gathering information about the market, competitors, and target audience. We conducted benchmarking analyses to identify best practices and relevant trends.

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We developed a new information architecture for the product. We created wireframes that outlined the structure and organization of interface elements, considering usability principles and user needs.

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With the information architecture defined, we moved on to the visual design phase. We created a modern visual style aligned with the company's values, conveying confidence and innovation. We developed the logo, color palette, typography, and graphic elements that would constitute the new company branding. These elements were also applied to the product interface, resulting in high-fidelity designs.

A BRAND READY FOR THE FUTURE.

Our LIT results

After an intensive process of research, design, and iteration, we arrived at the final outcome.

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The company's new branding authentically reflects its personality and values, conveying a modern and trustworthy image.

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The interface underwent a significant transformation, with navigation and resource organization streamlined.

A BIT MORE ABOUT THIS BRILLIANT DELIVERY.

Last but not least

We reached our main goal, which was to enhance Cold Brew's values and value proposition through their branding and website, delivering a beautiful and friendly user interface and a brand that aligns with their target audience.